A login for each barber
Basic includes 3 staff accounts and Pro includes 25, on top of the owner. Every stamp records which barber gave it.
For barbershops
A loyalty card for every chair in the shop.
The Usual is a digital punch card for barbershops. Clients scan your code once to join, and whoever did the cut scans their phone at checkout. It runs beside the POS or booking app you already use and costs $30 a month.
Setting it up
The card we’d start you with.
A sensible starting point for most shops. You can change any of it later in the app.
| Setting | What we suggest | Why |
|---|---|---|
| Stamps | 6 to 8 | Regulars come back every two to six weeks, so the card fills in a few months, not a year. |
| Reward | A free cut, or a free beard trim | A free cut pulls hardest. A trim costs you less and still feels like a treat. |
| Minutes between stamps | 30 (the default) | One stamp per visit. |
| Stamps per card per day | 1 | Nobody needs two haircuts in a day. |
| Rewards expire | Never, or after 6 months | Long gaps between visits are normal. Don’t punish them. |
What it handles
Built for a shop with more than one chair.
Clients carry it for you
The card lives on their phone, so there’s no stack of paper cards by the mirror and no “I left it at home.”
No stamping your own card
Staff can’t stamp their own card, and the client’s code changes every 60 seconds, so a screenshot won’t work.
Notice who’s overdue
Your dashboard shows each client’s last visit, so you can spot a regular who’s missed their usual week.
Questions
Questions owners ask.
How many stamps should a barbershop punch card have?
Six to eight. Regulars come back every two to six weeks, so an eight-stamp card fills in a few months, soon enough to feel within reach. A ten-stamp card can take most of a year for a client who comes monthly.
Does it work with my booking app or POS?
It runs beside them. There’s nothing to connect: you scan the client’s phone at checkout, whatever you take payment with.
Can each barber have their own login?
Yes. Basic includes up to 3 staff accounts and Pro up to 25, not counting the owner. Every stamp records who gave it.
What about barbers who rent a chair?
A barber who runs their own book can set up their own card on The Usual. Clients keep every card, from every shop, in one account.
Do customers need to download an app?
No. They scan your code with their phone camera and the card opens in their browser. They make a free account once, and the same account holds every card from every business on The Usual.
What does The Usual cost?
$30 a month for one location (Basic) or $50 a month for up to five (Pro). Customers use it free. There’s a 14-day free trial and no contract. See pricing.
Founding businesses
Put your loyalty program on the counter.
Tell us about your business and we’ll set your first program up with you, free while we onboard our founding group. No card, no contract, about five minutes of your time.
We reply the same day. Your details go to our team only, never to other merchants.
Thanks for being usual
We got it. Talk soon.
Your details are with our team and we’ll reach out the same day. In the meantime, the demo is the real application: try both sides of the counter.