Separate cards for hair and nails
Pro runs up to 5 loyalty programs at once, so each service can have its own card and reward. Basic runs one.
For hair & nail salons
Reward the regular appointment.
The Usual is a digital punch card for hair and nail salons. Clients scan your code once to join, your stylist scans their phone at checkout, and the reward shows up on their phone when the card is full. It runs beside your booking system and POS for $30 a month.
SS
Sample Salon
5/6
✓✓✓✓✓
1 more visit until your FREE DEEP CONDITIONING
Setting it up
The card we’d start you with.
Where most salons start. Change anything later in the app.
| Setting | What we suggest | Why |
|---|---|---|
| Stamps | Hair: 5 or 6. Nails: 8 to 10. | Hair clients tend to rebook every four to eight weeks, nail clients every two to three. |
| Reward | A free add-on: a gloss, a treatment, nail art | It costs you far less than a free service and is easy to add on the day. |
| Minutes between stamps | 30 (the default) | One stamp per appointment. |
| Stamps per card per day | 1 | One visit, one stamp. |
| Rewards expire | Never, or after 6 months | Your call. Long gaps between color appointments are normal. |
What it handles
Made for appointment businesses.
A login for every stylist
Basic includes 3 staff accounts and Pro 25, plus the owner. Each stamp records who gave it.
Reward an add-on, not the service
A free treatment feels generous to the client and costs you a fraction of a free color or a full set.
See who hasn’t rebooked
The dashboard shows each client’s last visit, which doubles as a list of who to nudge.
Questions
Questions owners ask.
What’s a good loyalty reward for a salon?
An add-on usually beats a discount: a free gloss, deep conditioning treatment or nail art on the sixth visit. It costs you little, it’s easy to deliver on the day, and it doesn’t teach clients to wait for money off.
Can I run separate cards for hair and nails?
Yes, on Pro, which runs up to 5 loyalty programs. Basic runs one.
Does it work with my booking software?
It runs beside it. There’s nothing to integrate: you scan the client’s phone at checkout.
Do customers need to download an app?
No. They scan your code with their phone camera and the card opens in their browser. They make a free account once, and the same account holds every card from every business on The Usual.
What does The Usual cost?
$30 a month for one location (Basic) or $50 a month for up to five (Pro). Customers use it free. There’s a 14-day free trial and no contract. See pricing.
Founding businesses
Put your loyalty program on the counter.
Tell us about your business and we’ll set your first program up with you, free while we onboard our founding group. No card, no contract, about five minutes of your time.
We reply the same day. Your details go to our team only, never to other merchants.
Thanks for being usual
We got it. Talk soon.
Your details are with our team and we’ll reach out the same day. In the meantime, the demo is the real application: try both sides of the counter.