Visits, not receipts
The Usual counts visits. There’s no receipt scanning and no points math for your staff to explain.
For restaurants, delis & bakeries
Turn the lunch crowd into regulars.
The Usual is a digital punch card for restaurants, delis and bakeries. Guests scan your code once to join, staff scan their phone when they pay, and the tenth visit can earn a free lunch. It works next to Toast, Clover, Square or a cash drawer, with nothing to connect, for $30 a month.
SD
Sample Deli
7/10
✓✓✓✓✓✓✓
3 more visits until your FREE LUNCH
Setting it up
The card we’d start you with.
Where most restaurants start. Change anything later in the app.
| Setting | What we suggest | Why |
|---|---|---|
| Stamps | 8 to 10 | A weekly lunch regular fills a ten-stamp card in about two months. |
| Reward | A free entrée, sandwich, pastry or dessert | Pick something close to your average ticket, so the reward feels real. |
| Minutes between stamps | 30 (the default) | One stamp per visit. |
| Stamps per card per day | 2 | Covers someone who comes for lunch and again for dinner. |
| Rewards expire | After 90 days, or never | Optional. A deadline brings people back sooner. |
What it handles
Built for regulars who walk in.
Counter or table
At the counter, scan when they pay. At the table, scan when you bring the check.
Nothing to integrate
No connection to your POS, online ordering or delivery apps, so nothing breaks when you change any of them.
Your regulars in one list
The dashboard shows everyone on your card, their stamps and their last visit.
Questions
Questions owners ask.
What makes a good restaurant loyalty program?
One sentence a server can say: “Every tenth lunch is on us.” Count visits rather than dollars, pick a reward close to your average ticket, and make it fast to stamp so staff actually do it.
Does it work with Toast, Clover or Square?
It works alongside them. The Usual doesn’t connect to your POS; staff scan the guest’s phone separately, so nothing about your POS setup changes.
Can it reward online or delivery orders?
No. Stamps are added in person, when staff scan the guest’s phone. It’s built for regulars who walk in.
Do customers need to download an app?
No. They scan your code with their phone camera and the card opens in their browser. They make a free account once, and the same account holds every card from every business on The Usual.
What does The Usual cost?
$30 a month for one location (Basic) or $50 a month for up to five (Pro). Customers use it free. There’s a 14-day free trial and no contract. See pricing.
Founding businesses
Put your loyalty program on the counter.
Tell us about your business and we’ll set your first program up with you, free while we onboard our founding group. No card, no contract, about five minutes of your time.
We reply the same day. Your details go to our team only, never to other merchants.
Thanks for being usual
We got it. Talk soon.
Your details are with our team and we’ll reach out the same day. In the meantime, the demo is the real application: try both sides of the counter.