Pricing
The Usual costs $30 a month for one location (Basic) or $50 a month for up to five (Pro). Customers use it free. Both plans start with a 14-day free trial, and there’s no contract and no cut of your sales.
For single-location small businesses.
For growing businesses and small multi-location operators.
14-day free trial on both plans. Prices in US dollars. Founding businesses: we’re setting up our first group free while we onboard them. Mention it when you fill in the form.
What counts
A shop, a truck or a stall, with its own address. Basic has one; Pro has up to five, each with its own numbers.
Basic includes 3 and Pro 25. The owner’s login doesn’t count toward either.
Its own number of stamps and its own reward. Basic runs one at a time; Pro runs up to five, like a coffee card and a lunch card.
Customers never pay, and there’s no cap on how many can join your card.
Questions
$30 a month on Basic (one location) or $50 a month on Pro (up to five locations). Customers never pay anything.
Yes, 14 days. A card is needed to start it, and it isn’t charged if you cancel before the trial ends.
No. Plans are monthly and you can cancel from the billing page at any time. You keep access to the end of the month you’ve paid for.
No. The price is a flat monthly fee, whatever you sell.
Yes, from the billing page, whenever you like. The difference is prorated.
A vendor running their own card pays the standard plans. Market-wide programs, where visits count across every vendor, are priced per market. Tell us about your market.
Founding businesses
Tell us about your business and we’ll set your first program up with you, free while we onboard our founding group. No card, no contract, about five minutes of your time.
We reply the same day. Your details go to our team only, never to other merchants.
Thanks for being usual
Your details are with our team and we’ll reach out the same day. In the meantime, the demo is the real application: try both sides of the counter.