Runs on your phone
Scan from the phone you already have. No card reader, no tablet to mount, nothing to charge but your phone.
For food trucks
A punch card that follows the truck.
The Usual is a digital punch card for food trucks. Put your QR code on the window or the menu board, and customers scan it once to join. You scan their phone at the window from your own phone, with no extra hardware, and their card works wherever they find you next. $30 a month.
ST
Sample Taco Truck
5/8
✓✓✓✓✓
3 more visits until your FREE TACO PLATE
Setting it up
The card we’d start you with.
A starting point for most trucks. Change anything later in the app.
| Setting | What we suggest | Why |
|---|---|---|
| Stamps | 6 to 8 | Regulars catch a truck once a week or less, so keep the card short enough to finish. |
| Reward | A free entrée, or a drink and a side | Something worth tracking you down for. |
| Minutes between stamps | 30 (the default) | One stamp per visit. |
| Stamps per card per day | 1 | One stop, one stamp. |
| Rewards expire | Never | You might not park near them for weeks. |
What it handles
Built for a business on wheels.
Works at every stop
The card belongs to the customer, not the parking spot. Someone who joined at the brewery gets their stamp at the farmers market.
Signal, not Wi-Fi
Each scan needs a data connection. If one fails, scan again; a retried scan never counts twice.
Good at farmers markets
We’re launching market-wide loyalty for farmers markets this winter. See how it works.
Questions
Questions owners ask.
How do food truck loyalty programs work?
Customers get a stamp each time they buy, and after six or eight visits they earn something free. With The Usual the card is on their phone and you scan it at the window, so it works at every stop.
Do I need any hardware?
No. You scan with your own phone. There’s no card reader, no tablet and nothing to connect to your POS.
What if I’m parked somewhere with bad signal?
Each scan needs a data connection. If one fails, scan again; a retried scan is recognized and never counted twice.
Can I use it at farmers markets and events?
Yes. Your card goes wherever you do. We’re also launching market-wide loyalty for farmers markets this winter; see farmers markets.
Do customers need to download an app?
No. They scan your code with their phone camera and the card opens in their browser. They make a free account once, and the same account holds every card from every business on The Usual.
What does The Usual cost?
$30 a month for one location (Basic) or $50 a month for up to five (Pro). Customers use it free. There’s a 14-day free trial and no contract. See pricing.
Founding businesses
Put your loyalty program on the counter.
Tell us about your business and we’ll set your first program up with you, free while we onboard our founding group. No card, no contract, about five minutes of your time.
We reply the same day. Your details go to our team only, never to other merchants.
Thanks for being usual
We got it. Talk soon.
Your details are with our team and we’ll reach out the same day. In the meantime, the demo is the real application: try both sides of the counter.