For farmers markets

A loyalty program for the whole farmers market.

The Usual is a digital punch card for farmers markets. Shoppers join once, any vendor can record their visit, and after a set number of market days they get a coupon to spend at any stall. We’re signing up markets now for the 2026–27 winter season, and vendors can run their own card at their stall today.

Tell us about your market Try the live demo

No app for shoppers to download. No equipment for vendors.

FM Sample Farmers Market 3/5

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2 more market days until your $5 TO SPEND AT ANY STALL

Two ways in

For the market, and for the stall.

Signing up markets for winter 2026–27

For market managers

One card for the whole market, instead of a paper passport someone has to check at the info booth.

You set the rule: how many market days, what the coupon is worth, and when the season starts and ends.
Visits count across every participating vendor, one per shopper per market day.
The coupon appears on the shopper’s phone automatically and works at any participating stall.
Vendors redeem it by scanning the shopper’s phone. No paper coupons to collect and count.
You see what each vendor redeemed, so reimbursing them is one number per vendor.

Tell us about your market

Available now

For vendors

Your own punch card at your own stall, on the phone in your pocket.

Print your code for your table sign. Shoppers scan it with their phone camera to join.
Scan their phone when they buy. The reward shows up on their phone when the card is full.
Nothing to plug in: no card reader, no point-of-sale, no tablet to mount.
Their card follows you to every market and pop-up you do.
$30 a month on Basic, after a 14-day free trial.

Set up my stall

How the market card works

Three steps, and the vendors do the counting.

This is the market-wide program we’re launching this winter.

Set the rule

Pick how many market days earn the reward (five is common), what the coupon is worth, and when your season starts and ends.

Shoppers join once

They scan your market’s code at the info booth or any stall with their phone camera. The card opens in their browser. There’s nothing to download.

Every stall counts

Any participating vendor scans the shopper’s phone. The first scan each market day counts as that day’s visit, and on the last one the coupon appears on their phone.

Paper vs. digital

What changes when the passport moves to the phone.

	Paper punch card or passport	The Usual
Lost cards	Common. The progress goes with the card.	On the shopper’s phone, in the same account as every other card they keep.
Fake punches	Hole punches and stamps can be copied.	The shopper’s code changes every 60 seconds and only vendors can add a visit.
Counting visits across stalls	Someone checks cards at the info booth.	Automatic, one visit per shopper per market day.
Reimbursing vendors	Collect paper coupons and add them up.	Each vendor’s redeemed total, ready to settle.
Knowing who comes back	Not possible.	Repeat visits by market day.

The market-wide card launches for the 2026–27 winter season. Vendors can run their own card today.

Questions

Questions market managers ask.

How does a farmers market loyalty program work?

Shoppers get a card that counts their market days. After a set number of visits, often five or ten, they earn a reward, usually market money or a coupon they can spend with any vendor. With The Usual the card is on the shopper’s phone, and vendors record a visit by scanning it.

Who pays for the coupons?

The market. You choose the reward and fund it, the same way markets fund token or market-money promotions today. When a vendor accepts a coupon it’s recorded against that vendor, so you can see exactly what to reimburse each one.

Do shoppers need to download an app?

No. They scan a QR code with their phone camera and the card opens in their browser. They make a free account once, and the same account holds every card from every market and business on The Usual.

Do vendors need any equipment?

No. Vendors scan with their own phone. There’s no card reader and nothing to connect to a cash box or point-of-sale.

What if the cell signal is weak at the market?

Each scan needs a data connection. If one fails, the vendor scans again, and a retried scan is never counted twice. If your market has a known dead spot, test it before your first market day.

Does it replace our token or SNAP-match program?

No. The Usual doesn’t process SNAP, EBT or payments of any kind. The coupon is a market promotion that runs alongside your existing token and incentive programs.

What does it cost?

A vendor running their own card pays the standard price: $30 a month on Basic, after a 14-day free trial. Market-wide programs are priced per market. Tell us about yours and we’ll quote it.

When can our market start?

We’re setting up our first markets for the 2026–27 winter season, starting in Maryland. Vendors can start their own card now. Fill in the form and we’ll get back to you the same day.

Markets and vendors

Tell us about your market.

Market managers: tell us your market days and roughly how many vendors you have. Vendors: tell us about your stall and we’ll set up your card with you.

We reply the same day. Your details go to our team only, never to other merchants.

Market or business name

Your name

Business type

Phone (optional)

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